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• Jobs ends by thanking Apple employees and families. John Mayer invited on stage to play. [11:00 a]


• Keynote ends with standing ovation [11:00 a]


• Mac, iPod, Apple TV, iPhone: changed name to Apple, Inc. (dropped the "Computer"). Mac changed everything in 1984. iPod changed music industry in 2001. iPhone hopes to change industry in 2007. [10:59 a]


• Jobs returns on stage but clicker doesn't work. Jobs recounts story about Steve Wozniak and TV jammer at Berkeley. Almost 1 billion mobile phones. apple hopes to grab 1 percentmarket share (10 million units) in 2008. [10:57 a]


• iPod nano is $299. $299 for Blackberry Pearl (w/contract). People spend $499 for both (w/contract). The 4GB model is $499. 8GB model for $599 --both with 2 year contract. Will ship in June in US. Europe in Q4. Asia next year (2008). Partner will be Cingular. #1 in US. Exclusive partner in US. Available through Apple Stores and Cingular stores. Jobs introduces Cingular CEO, saying that features like visual voicemail required help from carrier. ("Entered into contract with Apple without ever seeing the phone. Wow." AT&T introduced. "The best network with the best device." Apple and Cingular have a multiyear exclusive contract. "Not an MVNO" that allows each company to be their own.) [10:53 a]


• iPhone includes over 200 patents for inventions in iPhone [10:44 a]


• iPhone accessories: standard headphones with button to answer call. Also a new Bluetooth headset with single button (automatically goes to sleep--no power button). Jobs promises 5 hour of battery life (talking time, video, etc) and 16 hours of audio playback. [10:44 a]


• Jobs compares iPhones to other offerings (Blackberry Pearl, Treo, etc.). Shows Safari, Contact lists, music playback. etc. [10:42 a]


• Music playing. Music fades as call comes in from Schiller. iPhone navigation is possible while on call. Jobs demos emailing of photo while on the phone as well surfing the intenet (Fandango to check for movie times)--all while on the phone. Once call is over, music starts to play again. [10:41 a]


• Jobs introduces Google CEO Dr. Eric Schmidt. Integrated search into browser and Google Maps. Schmidt says companies can merge without merging using internet. "First time its come together in one place....This product is going to be hot." Yahoo serch also built-in along Yahoo IMAP email services. Jobs also introduces Jerry Yang, co-founder and Chief Yahoo!, on stage. Yang talks about seamless exchange with PC (without MS exchange!). Jobs thanks Google and Yahoo for help in integrating internet onto iPhone. [10:36 a]


• Safari shows entire website. Shows NYTimes page on iPhone using WiFi. Using pinch you can zoom on text or use gestures to navigate page. Double tapping on page zooms to that area. Full display of page. Cingular showing menubar along with AirPort-like signal indicator for WiFi strength. Can quickly go to portions of page before it is completely downloaded. Jobs surfs Amazon. Uses thumbnails to navigate between pages of Amazon and NYTimes. "Revolution" of bringing the internet to the phone. Widgets: shows AAPL stock (through widget), which is up $2.43 with announcements and shows Weather widget. Google Maps allows users to search for company by name to display it on the map. Calls Starbucks and jokingly orders 4000 lattes to go, but hangs up after telling Starbucks it was a wrong number. Google Maps allows display of both satellite maps and streets as well local businesses/location. Jobs navigates to Washington Monument (DC) and Rome (Colliseum) historic monuments. "It's the internet in your pocket for the first time ever." Google search built-in into browser alon with Google Maps. Jobs [10:29 a]


• Communication device. Rich HTML email on iPhone that works with any pop/imap email service. Best web browser in the world. Fully usable Safari on iPhone. Google Maps on iPhone. Weidgets (weather and stocks). Communicates via WiFi and EDGE. Automatically finds WiFi and switches it to it. IMAP options (Yahoo!, MS Exchange, and .Mac). Yahoo has 250 million users. Free push IMAP email to all iPHone users from Yahoo. Show example running live from Yahoo! IMAP email with inline photos (and rich text email). iPhone automatically parses out phone numbers--simply touch to call. Jobs sends email using full QWERTY visual keyboard that displays at bottom in portrait mode. [10:21 a]


• Jobs plays back iPhone voicemail from Al Gore. Easy callback button. Plays back voicemail from Tim Cook (who jokes about revealing earnings from December quarter). Visual voicemail allows quick access to any voicemail. iChat-like interface for SMS messages. Error correcting visual keyboard to type messages. Offers builtin photo management. Can scroll through photos using fingers, change between portrait/landscape, use the "pinch" to zoom in/out of image (ping uses two fingers to zoom). Can easily set as wallpaper for certain number or all. [10:14 a]


• Killer application is making calls. Visual voicemail allows random access voicemail for direct access. Quad-band GSM/Edge phone. Includes WiFi and Bluetooth 2.0. Has SMS, calendar, cntacts, etc. Scroll through contact list with finger, then display all contact info. Touch phone number to automatically. Jobs makes first public phone with iPhone to Jonathan Ive. User screen shows controls when call waiting comes in. Schiller calls and easy to create conference call with simple touch of screen (UI button). Easy to make certain calls "private" and disconnect or put other on hold. Easy enough to add numbers/contacts to favorites lists and also access recent calls. Also enables visual keypad to dial phone. [10:08 a]


• Unlock phone by sliding finger across screen. Has Dashboard like interface to each module/functions. Scroll using finger. Home button returns back to Dashboard. Very compact/slick phone. Can flip album art around to display other songs with touch of UI button in corder. Automatic orientation adjustment between landscape/portrait layouts. Scroll through album art using CoverFlow and finger. Jobs shows "The Office" TV show on screen of iPhone. Jobs also plays wide-screen movie. On-screen controls for movie. Best iPod ever made [10:00 a]


• 3.5-inch screen with 160 pixels per inch (ppi). Single 'home' button. Thinner than any other phone at 11.6mm volume controls. Two megapixel camera built-in on back. Headset jack (3.5mm) and Sleep/wake button on top. Speaker, microphone, iPod connector on bottom. Proxmity sensor to turn off screen and touch sensor when you put it close your head. Ambient light sensor to turn down/screen. And the acceleromter to determine landscape/portrait orientation. Includes coverflow technology. [9:55 a]


• 100th million iPod due this year. Sync with iTunes. Automatically. Sync contacts, calendars, bookmarks, email accounts/setup, and others. All done through iTunes and setup through iTunes. [9:52 a]


• Jobs discusses "smartphone" -- uses graph to portray easy-of-use versus easy-of use. Make "huge" leap to make it very smart and very easy to use. Start with a revolutionary user interface (UI) that leverages hardware/software. The problem is the control portion/buttons/navigation which are fixed and cannot change as applications are changed and invented. Problem of evolving navigation solved with screen/mouse for computer. No buttons on Apple device. Touch sensitive screen using "multi-touch" (no stylus). Far more accurate than other touch display. Multi-finger gestures. Patented. Mouse ==> Wheel ==> Multitouch. Revolutionary interface. Softare breakthrough--"at least 5 years ahead of any other. iPhone uses Mac OS X. Power management, networking, security, apps, Core Animation, audio/video. Built into iPhone. Allows creation of desktop-class applications. [9:50 a]


• This is a day I've been looking forward to for 2.5 years. Every once in a while a product comes along to change the industry. Apple has been fortunate to introduce a few of these: the Mac in 1984; the iPod in 2001 (changed the way we listen to music and the entire industry). Apple will introduce 3 revolutionary products of this class. Wide-screen iPod with touch controls. The second is a mobile phone. The third is break-through internet communication device. All of those in a single device. Not separate devices, but a single device called iPhone. Apple reinvents the phone. [9:43 a]


• Apple TV will be priced at $299. Will ship in February. Orders available today. [9:40 a]


• Jobs invites Phil Schiller on stage to demo streaming functions of iTV. Uses remote to select new iTunes library on Apple TV. It requires authentication (using 5 digit number) on Mac. Users Select content from MacBook to stream it live to Apple TV. [9:38 a]


• Apple debuts iTv as "Apple TV" which can receive movies wireless to display movies on TV. WiFi networking. HDMI connector. Component cable. Up to 720p HD Vide. 40GB drive to store video. Three networking standards: g + b + n. Intel-based processor. Works with video, music, photos. Autosync content from one computer. Stream content from up to five computers. It will automatically sync most recent movies and be stored on the hard drive. Streaming will not store on Apple TV hard drive. Features a very simple Apple Remote. Can wirelessly surf trailers wireless connected to internet. Front-like interface allows live streaming from Apple.com (show's 'The Good Shepard' trailer) and Zoolander movie and Heroes TV show and various songs. [9:36 a]


• Jobs shows new iPod ad based on multi-color silliouettes--on black and now on multi-color background using new animation. [9:26 a]


• New competitor iPod: Microsoft Zune player, which garnered 2 percent marketshare in November. Other was 36% and iPod was rest. [9:24 a]


• Apple has sold over 2 billion songs through iTunes ...iTunes sales up this year....second billion songs sold in 10 months..."couldn't be happier" with growth rate of iTunes...selling 5m songs per day. 58 songs per second. Fifth largest music reseller....Apple now sells more music than Amazon. Now #3. Next target is "Target" retail stores in US. Apple has sold 50 million tv shows on iTunes. In first 4 months, Apple has sold 1.3 million movies on iTunes. New partner joining Walt Disney: Paramount will sell movies (as noted earlier today). Patriot Games, Hunt for the Red October. Now offering 250 movies via iTunes. [9:23 a]


• Moving on...talking about Music business: iPod nano most popular MP3 layer. iPod shuffle most "wearable" MP3 player. [9:19 a]


• Jobs shows Vista "Get a Mac ad". [9:18 a]


• 50% of all Mac sales are to switchers--not just at Apple retail stores like previously announced [9:18 a]


• Apple completed transition to Intel in 7 months ahead of the 12 month schedule. Thanked deveopers and users. [9:16 a]
• Apple Store offline ahead of new product updates... [9:10 a]
• Still waiting for keynote to begin....[9:04 a]
• Waiting for keynote to begin....